7 CRO experiments that move revenue

A shortlist of conversion experiments ranked by real impact on revenue per visitor — and how to run them as a loop.

Optimise for revenue, not clicks

Most "CRO wins" move a micro-metric and never touch the bottom line. The experiments below are ranked by their observed impact on revenue per visitor — the only number that pays for itself.

Seven experiments worth running

1. Reveal shipping and total cost before the payment step, not at it.
2. Replace hero copy with the single strongest proof point you have.
3. Cut form fields to the minimum that qualifies a lead.
4. Add a sticky, single primary CTA on mobile.
5. Show social proof adjacent to the decision, not in a distant testimonials block.
6. Compress and lazy-load hero media to protect Core Web Vitals.
7. Match landing-page headline exactly to the ad that drove the click.

Running them in a loop

Ship one change, measure to significance, promote winners and roll back losers automatically. Then feed the result back so the next hypothesis is sharper. That loop is exactly what the Conversion Optimiser automates.