Marketing GeniusBy Debut Web Consultants
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Safety & Governance · You hold the controls

Marketing AI safety & governance — autonomous, never unaccountable.

Set the autonomy level, the spend caps and the approval rules. Marketing Genius operates strictly inside them — and everything it does is logged, reversible and one click from a full stop.

5 autonomy levels Spend caps Kill-switch Full audit trail GDPR & SOC 2
Fig.01 — Five levels of autonomy

Dial the trust up as you go.

Start with everything held for review. Loosen the reins per channel, per budget, whenever you're ready — and tighten them again in one click.

L0
Observe only

It researches and reports. Nothing is drafted or changed without you asking.

MAX CONTROL
L1
Propose & wait

It drafts everything and holds each item for your explicit approval before anything happens.

APPROVE EACH
L2
Approve by exception

Low-risk actions ship automatically; anything above your thresholds waits for sign-off.

REVIEW THE RISKY
L3
Auto within caps

It executes freely inside your spend caps and brand rules, notifying you as it goes.

NOTIFY ONLY
L4
Fully autonomous

It runs the whole loop to your objective. Caps, kill-switch and audit still apply, always.

HANDS-OFF
↕ CHANGE LEVEL ANY TIME · PER CHANNEL · PER BUDGET LINE
The guardrails

Four controls, always on.

APPROVALS

Approval routing

Send proposals to Slack, Teams or the dashboard. Approve, adjust or decline in one click — with full context attached.

BUDGET£

Spend caps

Hard limits per channel, per campaign and per month. It physically cannot spend beyond the ceilings you set.

EMERGENCY

Kill-switch

One click halts every mission, pauses all spend and freezes publishing instantly — no waiting, no ticket.

ACCOUNTABILITY

Audit trail

Every proposal, approval, change, cost and result logged immutably and exportable to CSV whenever you need it.

Every action, on the record

A complete, exportable audit trail.

Who proposed it, who approved it, what changed, what it cost and what it returned — timestamped and immutable. Export to CSV for finance or compliance any time.

Immutable log One-click rollback CSV export
AUDIT LOG · LAST 24H ↧ EXPORT CSV
09:14
Launched 'Bright Starts' ad set
Approved by J. Okafor
APPROVED
08:52
Paused underperforming keyword group
Auto · within caps
AUTO
08:40
Proposed £600/wk budget increase
Awaiting approval
PENDING
07:31
Rolled back checkout copy variant
Auto · lost significance
REVERTED
06:05
Published 3 blog posts to CMS
Approved by S. Reid
APPROVED

The kill-switch is always armed.

One click halts every mission, pauses all spend and freezes publishing instantly — no ticket, no wait.

Data & compliance

Enterprise-grade from day one.

GDPR compliant

Data processed and stored in-region with full data-subject controls and DPA available.

SOC 2 Type II

Independently audited security, availability and confidentiality controls.

Bring your own keys

Connect your own ad, CRM and analytics accounts — we never resell or pool your data.

Role-based access

Granular permissions and SSO so the right people hold the right controls.

Data isolation

Every workspace is logically isolated; agency client data never mixes.

Encryption everywhere

TLS in transit and AES-256 at rest across the entire platform.

Governance you can trust

Autonomy you can actually trust.

See the controls, the approval flow and the audit trail live in a governance walkthrough.